January 2026
Two new members join Tatin's Design Strategy Board
Michael Pietig and Michael Kron, two proven strategists, transformation experts and designers, are joining Tatin's Design Strategy Board.
Both are convinced that the close integration of strategy, design and technology is a decisive lever for positioning companies in a differentiated and sustainable manner. The Design Strategy Board offers them a platform to contribute new perspectives, critically sharpen theses and further develop the role of design as a strategic business factor.








