Robert Wreschniok is CEO of the TATIN Institute for Strategy Activation and developer of the 1% Method for Strategy Execution. For more than 20 years, he has focused on one central question: how organizations turn strategy into measurable action across hundreds of teams.

His approach integrates short, AI-powered team routines into existing meetings – requiring around 1% of working time, generating measurable execution data within four weeks, and targeting visible impact within 90 days.

Wreschniok has published extensively on strategy activation, organizational development and strategy execution. His books and publications include:

• - Die 1% Methode für die Organisationsentwicklung – Große Strategien setzt man am besten in kleinen Schritten um (Vahlen 2025)
• - Featured with the TATIN Institute's strategy activation approach in a 2025 Stanford Social Innovation Review case study on E.ON Italia (SSIR, 2025)
• - Das große Buch der Strategie (Vahlen, 2024)
• - The Strategy Activation Canvas (Routledge, 2023)
• - Das Playbook Strategie-Aktivierung (Vahlen, 2022)
• - Strategie-Aktivierung. Wie abstrakte Konzepte wirksam werden, Zeitschrift für OrganisationsEntwicklung (ZOE, 03/2019)

Across his work, Wreschniok advances a consistent idea: strategy execution should not be treated as an additional change program. Instead, it should become a continuous, measurable routine embedded in the everyday work of teams – helping organizations create more value while reducing unnecessary complexity.