TATIN DESIGN ENTERPRISES

This family-owned Swiss company develops, produces and distributes high-quality hand tools worldwide. What was needed was a new strategy for increasing the company’s success through communications.

Our first step was to develop a clear brand identity, change the name from PB Baumann to PB Swiss Tools, and design a compatible logo. The second step was to identify the products and packaging that would serve as the most important communications channels, which led to a redesigning of product and packaging graphics, the catalog design, the web presence, exhibitions as well as point-of-sale merchandising.

The brand identity we developed is still in use today.