TATIN Design Enterprises GmbH

Basel: Kirschgartenstrasse 7, 4051 Basel, Switzerland

+ 41 61 261 60 37 | Mail


Munich: Isarwinkel 6, 81379 Munich, Germany 

+49 172 831 19 17 | Mail

Member of TATIN Associates

PB Swiss Tools

Brand System


PB Swiss Tools

Brand System

This family-owned Swiss company develops, produces and distributes high-quality hand tools worldwide. What was needed was a new strategy for increasing the company’s success through communications.


Our first step was to develop a clear brand identity, change the name from PB Baumann to PB Swiss Tools, and design a compatible logo. The second step was to identify the products and packaging that would serve as the most important communications channels, which led to a redesigning of product and packaging graphics, the catalog design, the web presence, exhibitions as well as point-of-sale merchandising.


The brand identity we developed is still in use today.

Design System: Brand System, Packaging Design, Tool Labeling, Web Design




Project Partner: Ruedi A. Müller-Beyeler, TATIN Communications Management, Zurich

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