TATIN DESIGN ENTERPRISES

The economic affairs ministers of the Cantons Basel-Stadt, Basel-Landschaft, and Jura decided to combine their economic development activities under one roof and direct their attention more specifically toward issues of innovation. The newly formed joint venture – the i-net innovation network switzerland – along with BaselArea and the ChinaBusiness Platform, decided in favor of our multi-stage concept.

The first phase saw the development of the brand strategy and, derived from this, the strategy map, which then served as the basis for drafting the new image. In the second phase, the brand, the new name, as well as the website and printing materials were developed and implemented.

As a result of the strategic and visual merger, Baselarea.swiss now has a clearer, more powerful identity – both in Switzerland and internationally.