TATIN Design Enterprises GmbH
Basel: Kirschgartenstrasse 7, 4051 Basel, Switzerland
+ 41 61 261 60 37 | Mail
Munich: Isarwinkel 6, 81379 Munich, Germany
+49 172 831 19 17 | Mail
Member of TATIN Associates
A comprehensive rebranding was undertaken for the company under the project direction of our alliance partner Brandcoach. It developed a vision, values, brand and naming strategy with key individuals from the private bank as part of a newly defined growth strategy. From brand names and visual language to the complete marketing and communications mix, TATIN Design Enterprises transformed the entire visual identity into a new corporate design.
For the private bank we created an online presence in five languages, the corporate presentation, the pitch book, templates for office applications, e-banking and periodical publications, as well as guidelines for advertising inserts, signage, and sponsoring.
With its repositioning and new visual identity, Banque Cramer makes evident that it is moving in a new direction. New markets and client segments are to be developed while also taking on a targeted shift in internal culture. An all-embracing focus on clients underscores the comprehensive rebranding.
Design Strategy: Brand Strategy, Vision, Values, Repositioning, Cultural Change
Design System: Brand Design, Web Design, Corporate and Marketing Communications
Project Lead: Brandcoach Ramstein, Basel
Programming: Thomas Martin, Sukoa <Interactive Technologies>, Basel
Contact: Oliver Mayer, Head of TATIN Design Enterprises
TATIN Design Enterprises GmbH | Kirschgartenstrasse 7 | 4051 Basel, Switzerland | + 41 61 261 60 37 | Mail