Mammut brand relaunch

Client: Mammut Sport Groups
Contractor: Nose AG Design Intelligence
City: Lenzburg
Year: 1991
Roles of today’s Tatin Partners: Ruedi Alexander Müller-Beyeler (as partner consulting to the subcontractor)

Assignment: The core competence of Mammut was alpine ropes. Now the expansion of the outdoor alpine domain should be strategically advanced.

Approach: A robust, media-effective trademark should be placed in the same way, especially on the products. Mammut’s CEO has done this consequently for more than 15 years.

Result: Mammut is nowadays worldwide market leader in outdoor alpine domain.