0001
Deutsche Telekom Corporate Fashion
Design Management
Deutsche Telekom Corporate Fashion Program
Client: Deutsche Telekom AG
Contractor: Zintzmeyer & Lux AG
Subcontractor: Nose AG Design Intelligence
City: Bonn
Year: 1995
Roles of today’s Tatin Partners: Ruedi Alexander Müller-Beyeler (as partner consulting to the subcontractor)
Fashion Design: Fränzi Beyeler
Marketing research: Sinus
Assignment: Newly clothe the staff of the Deutsche Telekom. The identification with the young brand Detusche Telekom was just above 50%, the previous work wear was totally rejected.
Approach: With the decision to outsource the accouterment, we were free to develop a collection, leaning on modern outdoor and casual clothing. For the first time such a program orientates itself intransigently on sports and casual wear.
Result: A comparative study by Sinus showed an increase of the brand acceptance by the personnel to over 90% after four weeks.
Contractor: Zintzmeyer & Lux AG
Subcontractor: Nose AG Design Intelligence
City: Bonn
Year: 1995
Roles of today’s Tatin Partners: Ruedi Alexander Müller-Beyeler (as partner consulting to the subcontractor)
Fashion Design: Fränzi Beyeler
Marketing research: Sinus
Assignment: Newly clothe the staff of the Deutsche Telekom. The identification with the young brand Detusche Telekom was just above 50%, the previous work wear was totally rejected.
Approach: With the decision to outsource the accouterment, we were free to develop a collection, leaning on modern outdoor and casual clothing. For the first time such a program orientates itself intransigently on sports and casual wear.
Result: A comparative study by Sinus showed an increase of the brand acceptance by the personnel to over 90% after four weeks.
