Assignment: The Regimo real estate management companies should receive a corporate, market focused appearance.

Approach: In an iterative process a marketing concept was developed which was realized gradually and was complemented with a marketing manual: rental and sales documents, advertisement management and internet form a entity which can be managed by the regional companies.

Result: The company character of the Regimo is strengthened.


visit case 0045.

Assignment: Entrepreneurs consistently look for the possibility to discuss central ideas, considerations, questions, and observations of entrepreneurial topics in a personal, confidential conversation with an experienced entrepreneur and scientifically founded discussion partner, to compare with other perceptions, to control, to develop, and to condense them to persuading perspectives and positions.

Approach: Strategic dialogues are focused conversations every few weeks or months
to support the work on fundamental entrepreneurial themes and to reflect the own activity. 


visit case 0010.

Assignment: The ZDF wants to take an important step in direction of convergence of media in the 21st century with the new news studio. To do so, the responsible executives wanted to get insight from outside and establish a suitable project organization. Therefore, the ZDF engaged Ruedi Alexander Müller-Beyeler as interim manager for three years in the role of design moderator and project manager.

Approach: Müller-Beyeler sets up the project as an iterative design process. Internal and external experts of the most different crafts and functions attempt to answer the question ranging from the structure of the brand family ZDF heute, to the conceptional questions of the design of news, of technology, and of effects on the collaboration of editorial staff and image design television staff. With very basic conceptual design approaches - for example the suppression of statics in the virtuality and the equalization of picture and text in the moderation - substantial change processes were pushed and implemented at ZDF. As a result, the collaboration  between editorial staff and graphic as well as television and online editorial staff had to be redefined and put in practice.

Result: With its new broadcasting format which went live on 17th of July 2009, ZDF heute and ZDF heute journal gave a strong signal in which direction news can evolve within a convergent media world.


visit case 0050.

Assignment: Entrepreneurial engagement as a member of the Board of Directors.

Approach: Strengthening and developing the entrepreneurial self-understanding, thinking and acting of the Board of Directors.



visit case 0051.

Assignment: Successful entrepreneurs and boards translate their ideas and business concepts in strategic goals through interactions with their management and their employees. In this context different questions are important: Which strategic position does the company require to be successfully positioned for future competition? Which value creation is requested by the clients and paid for? Which processes and competencies are necessary, and what is the company able to achieve today?

Approach: Often concepts do not match with capabilities. Here the specification of the strategic targets will enable a good match. It is necessary to clarify how to assess and measure the successful implementation of the strategic goals. Moreover the strategic goals must not only be defined but agreed upon with management and employees, understandably presented and lived day-to-day.

visit case 0017.

Assignment: What strikes in the cooperation with successful entrepreneurs and boards is that they continuously reflect and explore the central entrepreneurial references and their ongoing performance. We call this core entrepreneurial references to which the entrepreneurs together with the important decision makers of the company agree and which they reference and use as an orientation basis.

Approach: The entrepreneurial references are unique for every company. They determine what success means for the company, what is understood as innovation, how the relevance of particular topics and issues are determined, or which values are not negotiable.


visit case 0037.

The book Corporate Design, which the Varus Verlag publishes yearly in collaboration with the German Communication Association, presents the respective winners of the German Corporate Design Price. In the first part of the book, a series of articles and contributions are published.

The leading article on the topic »The entrepreneur as designer« assigns design thinking to the entrepreneur and shows how innovation projects can be guided with design processes.


visit case 0049.

Assignment: A middle-class Swiss family enterprise controlled in the fourth generation, develops, produces and sells high-quality tools worldwide. A way to increase the sales through communication was looked for.

Approach: As a first step brand identity was defined. The PB Baumann name was changed to PB Swiss Tools and a new corresponding logo was designed. The products and their packaging were identified as the most important communication channels. Subsequently, the product, its packaging, catalog design, Internet site, exhibition and the point of sales were all redesigned.

Result: The turnover of the company sharply increased in the following years.


visit case 0046.

Identity is an important strategic factor for a company; at the same time identity is not tangible. The lecture opens four perspectives on the topic: identity makes a difference. Identity is the basic coordinate system on which important decisions and actions can be orientated under uncertainty. Entrepreneurs continuously work on the creation and development of an entrepreneurial identity. In this context the family is a challenge and a resource at the same time.


visit case 0042.

The short speech argues in two steps: Designing for change and innovation is confronted with various challenges, because change and innovation are inherently uncertain; change and innovation are focussing on the world as it is,but on the world as it could be. However, our future cannot be known, but it has to be designed. Designing for change and innovation must focus on the creation of new possibilities and the definition of a coordinate system to evaluate multiple alternatives. This allows to creatively handle unexpected events and new situations and to translate them into entrepreneurial opportunities.


visit case 0047.

If design wants to be relevant and strategic for the creation of change and innovation, it needs a new perspective. Design is a practice of creation. There are different strategies. The experimetnal access is an importante possibility. In the end we all need design strategies to create exciting potential spaces and productive experimental systems for the entrepreneurial, cultural, political, social, and personal future.


visit case 0043.

Assignment: Exhibition architecture and exhibition graphics on new architecture and urbane phenomena in South East Europe.

Approach: With the breakdown of the state control a private building boom of immense dimensions, has begun in South East Europe which persists until today and in which architects and planners do not play a central role. The exhibition shows the backgrounds and the effects, which such an unregulated, informal urbanism has for the whole region and how it will affect Central Europe. In three sections current architectural projects, phenomena of the turbo urbanism and initiatives are shown which counteract this development. The exhibition architecture uses the easiest materials that are aesthetically up-to-date and are applied in a modern way.

Result: The exhibition convinced the public and the experts and found a wide echo in the international press. Acquisitions are planned for 2009 in Stockholm, Vienna, Novi Sad and Tirana.


visit case 0044.

Assignment: Entrepreneurial succession is an important and difficult topic in many companies: How to transform a successful entrepreneurial past into an independent, new entrepreneurial future?

Approach: We accompany and support entrepreneurs in this process. Beside the discussion of entrepreneurial, strategic, financial, and organizational topics one central finding is: In all areas of life there are phases of creation, of development and of completion. In most cases a succession process will only succeed when - during that process - a successful entrepreneurial generation can focus on new zones of creation and development, which are not simply a substitute to their current activities, but a real new challenge.

visit case 0028.

Assignment: Exhibition architecture and exhibition graphics on the historical and current use of ornaments in the architecture.

Approach: A good century after the ornament by Adolf Loos was abandoned from the modern architecture, it has returned through technical innovations and computer-assisted production processes to the contemporary architecture production. On the basis of sixteen projects the exhibition shows different approaches for the new converse with the ornament. In a sensuous, dark room atmosphere spectacular, original-scaled prototypes of the ornaments are staged like pieces of jewelry. Large-sized photos of buildings complement the design.

Result: The exhibition convinced the public and the experts and found a wide echo in the international press.


visit case 0041.

Assignment: Concept and design of the website for an international gallery for contemporary art on the basis of the existing corporate design.

Approach: The design is based on a typographic concept, which allows the executives themselves to edit the contents and a designed typographic picture arises in each case.


visit case 0040.

Assignment: Overall concept and graphic design of the Swiss contribution at the architecture biannual in Sao Paulo.

Approach: A band spanning the showroom with large graphics and project presentations forms an informative room sculpture. The color of the band and the subsurface communicate the exhibition theme of the fragmented scenery as well as the Swiss identity.

Result: Strong attention and large number of visitors through the independent and attractive design. The contribution was also shown in the Swiss architecture museum S AM in Basel.


visit case 0036.

Appearance and website stand in a high degree for the aesthetic self-image and the methods of the photographer Johannes Marburg.


visit case 0035.

Assignment: Exhibition architecture and exhibition graphics on contemporary architectural and urban projects, which move in the tradition of the Situationist International.

Approach: In Paris of the post-war period an artistically urbanism movement developed which propagated new methods of the acquisition of urbane living space by the single inhabitant. On the basis of 37 projects and initiatives the exhibition shows to what extent these methods are nowadays still relevant and applied. According to the town utopias of the 60s a space framework was developed from which small cubes with the project representations hang. In the entrance area semi-transparent materials with historical citations hang from the ceiling, which permit a multi-layered legibility and the perception of connections and produce the historical context of the displayed projects. The sensuous, quiet room atmosphere prepares the visitor for the main exhibition.

Result: Large number of visitors and positive reactions contributed to the acquisition of the exhibition by the Dänischen Architekturzentrum in Kopenhagen, the Glaspalais Herleen and the EACC in Castéllon, together with the exhibition »As Found«.

visit case 0034.

The image campaign for LaCie containing four full-page advertisements and was exclusively conceived and designed for the business magazine Brand eins.


visit case 0019.

Assignment: Exhibition architecture and exhibition graphics on urbane reanimation and the architecture of the minimum intervention with encountered materials and circumstances.

Approach: 15 projects, distinguished by a lasting architectural practice and a special association with encountered situations, are united in an exhibition designed as a whole. The central statement is that especially architectural interventions into border areas, shaped by limited budgets and default of location, can make distinctive, independent design statements which are thought through in every detail. The exhibition supports this with a design, which combines packaging boxes and dispatch palettes and a mural frieze from collaged pictures of the works in the urbane context, thereby creating an impressive space.

Result: The exhibition could convince the public and the experts and was taken over together with the exhibition "Instant Urbanism" from the Espacio de Arte Contemporáneo de Castellón.


visit case 0032.

Assignment: Development of a prototype of a take away line of products for k kiosk.

Approach: First step was to conduct an international competition analysis. Subsequently, a new product brand K Kiosk Fresh and Take was created, with a corresponding product sortiment which was introduced for testing in selected stores.

Result: Collection of valuable data to enhancement of the recognition of small stores through the introduction of a Take Away offer.


visit case 0048.

Assignment: The position of Christ and Gantenbein to architecture should be communicated and recognized at first sight through the design of the website.

Approach: Instead of following the trend and designing a page with a lot of empty space, a reverse approach was taken: On the website of Christ & Gantenbein all retrievable information is shown at first sight. Thus a compact, independent picture arises.

Result: Special mentioning of the website in the Swiss design and architectural magazine Hochparterre.


visit case 0039.

Assignment: Exhibition architecture with visitor’s communication, object labels and guidance system for the exhibition about micro-politics in the urbane space.

Approach: A network of graphic stripes connects the numerous, extremely different exhibition contributions to one unit. The separate works are explained in a simple way in forms of dialogues with the authors which can be read as citations on the stripes. The density of the stripes opens and closes pathways for the visitor, leads him through the exhibition and informs about the background of the works.

Result: More than 216,000 visitors in 100 days, more than 350 press mentionings.


visit case 0022.

Assignment: Strategic discussions mostly focus on the present and on the past, as it is difficult to discuss the future. Strategic discussions mostly focus on the "what" and the "how". However, it is not discussed enough "who" should do what specifically and with which resources. This is of particular importance when the matter is to evaluate and to strengthen the experiences and competences of managers and employees with a look into the future.

Approach: Accordingly, the development of the entrepreneurial potentials and competences, which a company and its important decision makers need in the future to be and remain successful, is absolutely centrally. Therefore a thinking and acting in terms of »as well as...« is important, not primarily focusing on what is, but asking what could be.


visit case 0021.

The current research in the areas of artificial intelligence and cognitive sciences examines design principles for the construction of intelligent, artificial  and natural systems. In this connection, intelligence means the ability of a system to operate successfully in an uncertain and ambiguous environment and to deal with new and unexpected situations routinely. If one assumes the premise that companies are intelligent, artificial systems, the question comes up accordingly: How do design principles for the creation of intelligent companies look?

visit case 0026.

There are major differences between the roles of the Board of Directors as a juridical institution, its practical activity and its strategic and entrepreneurial responsibility, which can lead to wrong perceptions and contradictory expectations of the work in the BoD.

What are the challenges for the strategic thinking and action in the BoD in the context of innovation and change; and how do entrepreneurs and managers successfully assist and design the innovation activity and innovation ability of their companies, and what possibilities and estimates arise from it for the BoD.

visit case 0030.

Assignment: Positioning of k kiosk as a brand in the Swiss retail market.

Approach: The brand focuses activities at small locations. The brand is newly positioned in competition of the big Swiss retail brands with the color blue and a new type of logo.

Result: Measurable sales increase in the newly marked shops.

(Contractor: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Oliver Mayer (as art director of the contractor) and Ruedi Alexander Müller-Beyeler (as CEO and partner consulting of the contractor))


visit case 0024.

Assignment: The business strategy required a division of the company into business units.

Approach: A later return to the mono brand seemed likely even at that time, as it is obvious from customer’s view. Therefore the brand extension was realized in a modular fashion.

Result: The communication of the business units continued to build on the core brand Swisscom and it could easily return to the mono brand strategy in 2008.

(Contractor till 2005: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Oliver Mayer (as art director of the contractor), Dr. Simon Grand (as VRP and partner consulting of the contractor) and Ruedi Alexander Müller-Beyeler (as CEO and partner consulting for the contractor) // Contractor since 2006: Grand Executives Practices GmbH; Roles of today’s Tatin Partners: Dr. Simon Grand (as brand strategy consultant))


visit case 0016.

Assignment: It is central for entrepreneurial thinking and action to understand the own company as a business case: How does my company develop exactly? Which factors influence the success and failure of important decisions and implementations? Which topics dominate the entrepreneurial-strategic discussion and which topics occupy the individual management levels in the company? Where are the levers and the bottlenecks during the implementation? Which methods, perspectives and processes does the company work with on important strategic challenges, decisions, opportunities and issues?

Approach: A reflection of the own entrepreneurial activities is only possible if one succeeds to write, to edit, to simulate and to tell the history, the development and the future of the own company as a business case.


visit case 0033.

Assignment: Burger Collection was heretofore a private treasure of contemporary art. Now this wealth should be made accessible to the interested public.

Approach: Tatin Design Studio Basel (formerly: Revolver) supported the publication of the collection with a basic, content positioning and naming, the formulation and arrangement of the corporate identity, as well as the structure of the brand.


visit case 0027.

Assignment: Brand development and creation of the communication media and the online appearance.

Approach: The identity of the brand was developed through the strong identification of the three founders with their innovative product, glasses without screws cut out of a spring steel metal sheet. A logo based on the components of the glasses combined with the personalities of the founders. The on-line appearance along with look books and merchandising products was designed as the most important communication medium.

Result: ic! Berlin has advanced to a worldwide operating, successful glasses brand during the 10 years since its foundation. The on-line appearance has won numerous prizes as "red dot: best of the best" and "if-design award".


visit case 0004.

Assignment: Creation, furniture design and lighting concept for a restaurant with alpine kitchen, which playfully creates the connection of urban trendy restaurant and a wintry alpine hut.

Approach: The combination of different white materials, which contrast with dark wooden elements generates a winterly atmosphere without looking chilly. A gigantic table under a spectacular, crystalline chandelier with hundreds of structural glasses lends a communicative centre with unique hospitality to the restaurant.

Result: The connection of good food and good design in an inviting atmosphere provides a high acceptance by the guests and a well running restaurant for the owner. Schneeweiss has a wide resonance in the design and catering press. The owners have been chosen as the Gastro newcomers of the year, the creation was nominated for the design price of the Federal Republic of Germany in 2008.


visit case 0025.

Assignment: At the product level the communication should be complemented with important space saving and linguistically neutral information.

Approach: A pictogram system was developed which can support the product information in the telecommunication area very well and which carries the brand as a concise formal element.

Result: Wide spread and long lasting application.

(Contractor: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Oliver Mayer (as art director of the contractor))


visit case 0013.

Assignment: Exhibition architecture and graphics for the appearance of the Bauhaus Kolleg on the first architecture biannual in Peking.

Approach: The research results of the analysis of the transit road from Berlin to Moscow were exhibited as example for the functioning of the Bauhaus Kolleg. The compiled research contents were presented with large-size printings on truck tarpaulin.

Result: Because the exhibition building was not finished on time for the opening of the biannual and therefore the construction work of the exhibiting universities was extremely constrained, the contribution of the Bauhaus was one of few highlights, which could be presented without deductions.

visit case 0012.

Assignment: Exhibition architecture for the exhibition about the precarious, fragile and funny in the contemporary sculpture.

Approach: The exhibition shows artworks of contemporary sculpture characterized by their special association with realism. Though the chosen artworks affirm the realism, they question at the same time however, its conclusiveness. They challenge the reality with healthy skepticism and show it in a new context: fragmentarily, undeterminable, confusing and determined by chance. Accordingly, the exhibition architecture moves on a subtle border of the discernible. With a minimum intervention like the change of the surface structure covering the floor, zonings and groups, paths and wrong tracks are arising. The exhibition architecture becomes part of the displayed artworks and organizes them at the same time.


visit case 0020.

Assignment: Entrepreneurial discussions are often intuitive and visual, for that design can create pictures and forms. Strategic thoughts are mostly analytical and conceptual, for that different methods and procedures exist. Both are important if a new idea should be translated successfully into an entrepreneurial initiative.

Approach: A connection of analytical-conceptual and intuitive-visual qualities of a business strategy or a company identity is successful if during development design strategies are pursued in which strategic ideas can be analyzed visually and creative arguments can be conceptually reflected. This is what we call: Strategy design. We currently work on this relevant theme in development projects for clients and in research.

(Contractor: Grand Executives Practices GmbH, in part with Nose Applied Intelligence AG)


visit case 0015.

Assignment: The Block Exemption Regulation required a new set up of the interaction between car manufacturer and dealer.

Approach: The brands Opel, Chevrolet and Saab were integrated into a signage program.

Result: The dealers who work with GME brands received a corporate appearance

(Contractor: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Ruedi Alexander Müller-Beyeler (as CEO and partner consulting to the contractor))


visit case 0009.

With this artistic experiment we wanted to explore how communication and cooperation of experts can be influenced through breaks in space, time and media and to which extent creative processes can be advanced thereby.

The setting is a black room, various communication media, a time structure with defined communication modes and a blog, which directly comments and documents.

The experiment was carried out four times in different contexts: once with scientists, artists and philosophers; once with the employees of a company; once with an advanced education class of the Hochschule für Gestaltung und Kunst Zürich, today ZHdK), and once as a provocative art intervention together with the artist team Com&Com in the cabaret Voltaire in Zurich.

The thoughts and considerations to this research project with open result are published in »Aufträge«, Zürcher Jahrbuch der Künste der HGKZ (2005).


visit case 0038.

Assignment: The used cars of GME should be up valued by a high-class label.

Approach: Brand program for point of sale and Internet.

(Contractor: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Oliver Mayer (as art director of the contractor) and Ruedi Alexander Müller-Beyeler (as CEO and partner consulting for the contractor))


visit case 0029.

Assignment: Creation, furniture design, lighting concept and corporate design for a Focacceria Deli at Berlin Kurfürstendamm, which was opened as the first restaurant of an Italian fast food boutique chain.

Approach: The design interprets motives of the traditional Italian card game "Tressette" in a new way and thereof develops the corporate design and the complete design. Colorfulness and materiality have a high recognition value and are contemporary and cosmopolitan at the same time. All pieces of furniture are custom products, which correspond to the complex spatial and functional requirements. The paneled ceiling of glass mosaic, as the most important element of the corporate architecture, consists of precast elements, which can be adapted to any space in shortest time.


visit case 0023.

Assignment: The eight houses of the Swiss Landesmuseum should be perceived as a group.

Approach: With the creation of a brand MUSEE SUISSE a family brand was created and applied in all media.

Result: The visual design of the brand provides a clearly recognizable frame for the buildings and individual exhibitions wherein the sub-identities can be well demonstrated.

(Contractor: Nose Applied Intelligence AG;Roles of today’s Tatin Partners: Oliver Mayer (as art director of the contractor) and Ruedi Alexander Müller-Beyeler (as CEO and partner consulting for the contractor))


visit case 0031.

Assignment: After the change of the holding the Tamedia business report had to be newly conceived.

Approach: Focus on the core competence text- and picture editing in the image part.

Result: Independent editorial communication format that present the publishing products on a higher-level prior and tailored to the target group.

(Contractor: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Oliver Mayer (as Art Director of the contractor) and Ruedi Alexander Müller-Beyeler (as CEO and partner consulting to the contractor))

visit case 0005.

Assignment: Design of a fair appearance with media installation for Shanghai General Motors on the AutoShanghai 2003.

Approach: On behalf of the studio Dumbar, under the lead of unit-Design (Bernd Hilpert) a modern, independent design was developed for the presentation of the young company, which should stand out from the established competitors. Quiet black and white units combined with colorful, Asian seeming graphics and a 6x8 m media installation showed a well-balanced mixture of international / western and eastern elements. The whole exhibition architecture was realized together with a partner exclusively on site in China.

Result: The visitor’s survey at the fair revealed that the stand was liked best directly after Mercedes-Benz and BMW.


visit case 0018.

AAssignment: Scenographic staging and constructional realization of a BMW internal dealer’s event.

Approach: Under the lead of Bluescope a scenography was developed revealing vehicles and themes in three acts to the participating international BMW dealers. In a sequence of opening walls and curtains five newly developed groups of vehicles with independent worlds of picture, color and sound and associated catering concepts were experienced. In the world of technology experts introduced the technical innovations of the vehicles to the dealers.

Result: The invited dealers experienced an impressive and informative event. They could easier identify the new customer levels to be acquired and were ready to extend their showrooms for the newly introduced groups of vehicles.


visit case 0008.

Assignment: The strategic resource allocation (how does a company invest its financial and non-financial resources) shows how a company really thinks and acts strategically, sets priorities and defined the relevant tasks.

Approach: Important entrepreneurial and strategic discussions can be focused, finally structured and efficiently condensed through the exact analysis, visualization and discussion of the current and future resource flow in a company.

(Contractor: Grand Executives Practices GmbH, in part with Nose Applied Intelligence AG)


visit case 0006.

Assignment: The company history of Zurich Financial Services should be presented in an interesting fashion.

Approach: Instead of a conventional museum for which the exhibits were missing, a virtual gallery was conceived and realized.

Result: The whole history of the company could be presented entertainingly, imbedded into the general history of the insurance business.

(Contractor: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Oliver Mayer (as Art Director of the contractor) and Ruedi Alexander Müller-Beyeler (as CEO and partner consulting to the contractor))


visit case 0007.

Assignment: Exhibition architecture for the first large individual exhibition of the Icelandic artist Olafur Eliasson.

Approach: In the large and open exhibition hall of the ZKM the displayed artworks were arranged as a scenographically designed course. Simple wooden walls divided the exhibition space and integrated the existing light- and sound-proof media boxes into a path system with branched and connected rooms. The individual artwork, which differed strongly in character and size - from a four meter high waterfall up to single light projections - could be presented individually and dramaturgically adapted.


visit case 0014.

Assignment: A new business strategy should become visible: the company’s strategic new orientation, based on changes in the entrepreneurial, technological, political, social or organizational contexts, lives from the possibilities that are enhanced through the brand, conceptually and visually. Brand strategy and corporate design together are productive and efficient if they are based on the entrepreneurial-strategic perception of the relevant decision makers.

Approach: Simon Grand accompanies and supports the clients in focused strategic dialogues, embedded in specific entrepreneurial contexts and formats (workshops with internal and external specialists and decision makers).

(Contractor: Grand Executives Practices GmbH, in part with Nose Applied Intelligence)


visit case 0003.

Assignment: The highly regarded phone booths in Germany were no longer profitable; nevertheless they had to be maintained throughout the country by law.

Approach: Through the emergence of the mobile phone, which revolutionized the public telephone, an integrated phone pillar could be argued instead of the rain-protected booths.

Result: The investment costs dropped to a quarter. The vandalism decreased significantly and the Deutsche Telekom profited from a high-quality brand presence all over Germany.

(Contractor: Interbrand Zintzmeyer & Lux AG; Contractor: Nose Applied Intelligence AG; Roles of today’s Tatin Partners: Ruedi Alexander Müller-Beyeler (as CEO and partner consulting to the contractor))


visit case 0011.

Assignment: Newly clothe the staff of the Deutsche Telekom. The identification with the young brand Detusche Telekom was just above 50%, the previous work wear was totally rejected.

Approach: With the decision to outsource the accouterment, we were free to develop a collection, leaning on modern outdoor and casual clothing. For the first time such a program orientates itself intransigently on sports and casual wear.

Result: A comparative study by Sinus showed an increase of the brand acceptance by the personnel to over 90% after four weeks.

(Contractor: Zintzmeyer & Lux AG; Subcontractor: Nose AG Design Intelligence; Roles of today’s Tatin Partners: Ruedi Alexander Müller-Beyeler (as partner consulting to the subcontractor))

visit case 0001.

Assignment: The core competence of Mammut was alpine ropes. Now the expansion of the outdoor alpine domain should be strategically advanced.

Approach: A robust, media-effective trademark should be placed in the same way, especially on the products. Mammut’s CEO has done this consequently for more than 15 years.

Result: Mammut is nowadays worldwide market leader in outdoor alpine domain.

(Contractor: Nose AG Design Intelligence; Roles of today’s Tatin Partners: Ruedi Alexander Müller-Beyeler (as partner consulting to the subcontractor))


visit case 0002.